Jordan, the founder of Sprog, approached me in the summer of 2020. Sprog is an excellent app which helps parents finds great things to do with their kids. During lockdown Sprog had been revamped, and Jordan wanted a blog to coincide with the relaunch of the app and website. The piece needed to establish a warm but useful Sprog tone of voice, one which users trust. And it needed to feel positive. I wrote a piece detailing some of the ways in which Generation Alpha might just save the world from its current ills. This might be more hope than expectation, but then we could all do with a little hope right now!
Jordan loved the piece, and I will be working closely with Sprog on future projects. This is a startup I really believe in, and I love the process of helping a new brand establish its voice and its place.