Structural Engineers Registration Ltd is a certification scheme for structural engineers in Scotland. In 2017 I proposed a revamp of SER’s communication strategy. My aim was to increase the scheme’s accessibility, and to disseminate important information more efficiently.
SER’s membership is comprised of both chartered engineers and office staff. I suggested a series of blogs providing detailed scheme information but written in an informal tone which made them equally useful to both engineers and office staff.
Between late 2017 and early 2019 I wrote regularly on a wide range of scheme-related topics. The blogs were aimed at scheme members, and often sought to gently nudge the reader towards adopting best practice.
The blogs were extremely successful, and SER regularly received praise from scheme members. The feedback we received focused on the blogs proving useful for everyone in the office. This was particularly gratifying given this was my primary aim when pitching the blog series!
As a freelance copywriter, journalist and blogger based in Walthamstow, London, I’m available for all types of writing work, wherever you are in the world. You can view examples of my copywriting, journalism and blog posts, and you can also find out more about me here and on the homepage. Want to cut to the chase? You can contact me here or at the bottom of this page. I can also be found lurking on Twitter and LinkedIn.